In advertising and marketing, the value of having relevant high quality images cannot be emphasized enough. In one of the surveys about online shoppers, a whopping 67% indicated that high quality images are ‘very important’ when it comes to making a purchase decision. To put this into perspective, this percentage was slightly higher that the ‘long descriptions, ’product specific information’ and ’reviews and ratings.’ It is therefore to no one’s dismay to find that there is a huge market dealing with Stock Photography.
Stock photography simply refers to professional photographs that are sold and bought online on a royalty free basis and which can be reused for commercial purposes. Most often, these websites are found online through search engine optimization and you can take one of many SEO Classes at Marccx Media. The images are essentially the property of the photographer or the stock photography distributor and what the buyer can or can’t do with them is stipulated within the terms and conditions. For those who may wonder why we have stock photography, this is because hiring a photographer can sometimes be very costly.
As any other process, there are procedures to be followed as well as do’s and don’ts. It is these that form the basis of this post.
- Always ensure that you only use images that complement your content
Just like there is a time for everything, pictures should be carefully selected to fit the preferred context. It would surely be absurd if a picture of insoles made its way in a dental night guard advertisement. Well, this is not likely to happen judging by the unrelated nature of the two topics but I hope the point is home.
- Modify the content
As the stock photos are meant for a wide range of applications, effort should be made to modify the image to fit the specific area of application. Care should however be exercised to ensure that you only do what is permitted in the terms and conditions.
- Always have your target audience in mind
A big strength in advertising is knowing how to connect with your target audience. Just like the questions, ‘what is seo,’ will prompt different answers depending on who you ask, what interests the youth may not necessarily be appealing to children or the older generation. Deliver content that is specific to your target market niche.
- Never use of generic photos alone
Generic photos shouldn’t be viewed as stand alones but should include content to give them a more personalized touch.
- Don’t overcomplicate!
This is especially with regards to the process of photo modification. Remain simple and concentrate on the basics for better results.